Software apps
Essential tools add extra functionality, streamline data, automate processes & save time
Have you ever wondered how all the big companies like Tesco, M&S, B&Q, restaurants, hotel chains, Amazon and so on are able to keep in touch and entice us with interesting offers? Wouldn’t it be great to have their ‘Marketing Fire Power’. Of course they’re massive brands and spend a fortune behind the scenes on advertising and Marketing however if there was a way to do this on a modest budget the big question is: “Would you do it if it meant having a more profitable business? Would you do it if you could up your sales by 10% or 20%”
The good news is there’s an exciting world of software and tools out there that can enhance every aspect of your business from networking, website, chatbot, social media, emails and legitimate customer data and automate it to various levels and save you time while increasing your profits.
In simple terms it takes lead generation & runs it through a set process to send good information & the right offers to the right people without having to spend time repeating the process for every person.
As an example, selecting additional software is called your ‘stack’. If you were a dentist you could take a chatbot used to acquire new business leads and ‘stack’ it with Aweber to automatically send a welcome email then drip feed your new lead with a daily tip for improved oral hygiene over the next 5 days. Day 1 could link to a video with ‘3 tips’ for better brushing. Day 2, when you shouldn’t use mouth wash. Day 3, the best 3 electric tooth brushes and why it beats manual brushing. On day four include a jotform survey and reward voucher for 20% off a check-up and appointment with the oral hygienist. Day 5 could be about bleeding gums and the link between gum disease and oral cancer after which it could revert to a fortnightly email newsletter. It can all be run automatically without touching a button. There’s an endless way you can stack these additional software tools to reflect your type of business and you can see why it would pull in more clients and work for almost any business.
We’ve put together a simple guide below and recommended list of useful software tools that can be stacked to add extra functionality to your business. The overall aim is to select tools and services that save you time, help you learn more about your leads and clients so you can offer them the right type of valuable information and offers to enhance their experience and improve your profits.
- Email Auto responders
- Customer Relationship Manager
- Create Forms & Surveys
- Integration
- Sales Funnels
- Social Media
- Training Platforms
- Webinars
As the name suggests these auto responders are used to email your ‘list of customers’. Send a basic welcome message automatically when they subsrcibe to your services or send out regular newsletters and email campaigns with offers. These are the most basic and safest way of taking your website and business to the next level
Here’s a list of well known and trusted auto responders to consider
A good customer relationship manager or CRM system takes you beyond an auto responder. It essentially provides a central place to store and manage your business leads, customer information & their preferences plus keep track of your interactions as they progress through the customer journey. The information can then be used to provide relevant information and offers in a timely way to different segments of customers. As a result it allows you to stay organised and grow your business in a meaningful and engaging way
Get a meaningful in depth picture of your customers profile and their needs by easily designing forms or surveys to capture important details. This can provide a valuable insight to help establish a stronger relationship and pinpoint important details to focus on
All the software and tools that make your online presence exciting for the customer comes with the abilty to connect with each other. For example leads generated from chat bots, opt-ins or payment gateways you might want to save to a google spreadsheet or CRM. These dont always ‘integrate’ directly with each other and a third party service is occassionally required. Here’s a few that are trusted globally by thousands of businesses.
Sales funnels are one of the most powerful ways of creating campaigns to generate new leads and directly lead them through a series of products and services you wish to promote. We recommend contacting us to create your strategy and setting these up but here’s a few of the trusted names in the industry
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It’s not always possible to provide training everywhere to every one who needs it and thats where training platforms or secure video storage comes in useful. Whether you’re an ‘in house’ training provider for your business or after school maths tutor, training aspiring beauty therapists or fitness coach you can monitise or control who has access to your training videos, documents and audio files on these handy platforms
Webinars, online meetings or the synonemous zoom call are a great way to connect with people. You may need to discuss topics with clients, carry out live training or add new tools to your sales structure, we’d be overlooking an important and growing area of modern business if we didnt give you a list of reputable methods for this
Email Auto Responders
Customer Relationship Managers
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Integration
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Web Hosting & Sales Funnels
Beacons is a one page link sharing website that keeps up with all your content. Free and Paid versions that allow you add subscribers and share all your important channels such as your website, lead generation tools, chatbot, videos, blog and social media in one placeTraining Platforms
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Webinars
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